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Better Jobs, More Income?

Photo of student Griffin Garcia talking with a representative from of Epic, a medical and health industry software company with headquarters in Wisconsin, at the Spring Career and Internship Fair.

A national survey of freshmen administered in fall 2012 has found that students have a heightened belief that getting a better job is a very important reason to go to college. About two-thirds of freshmen responded that way in 1976, compared to 88 percent in the most recent survey. Nearly three in four students, the largest proportion ever, said another important reason to attend college was making more money. The survey of nearly 200,000 freshmen at 283 four-year schools around the country was conducted by the Higher Education Research Institute at the University of California at Los Angeles.